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Concise encyclopedia of church and religious organization marketing / Robert E. Stevens ... [et al.].

Contributor(s): Stevens, Robert E, 1942-.
Material type: TextTextPublisher: Binghamton, N.Y. : Best Business Books : Haworth Reference Press, c2006Description: xiii, 176 p. : ill. ; 23 cm.ISBN: 0789018772 (hard : alk. paper); 9780789018779 (hard : alk. paper); 0789018780 (soft : alk. paper); 9780789018786 (soft : alk. paper).Subject(s): Church marketing -- Encyclopedias | Religious institutions -- Marketing -- Encyclopedias
Contents:
Access -- Active listening -- Adoption process -- Advertising message -- Atmosphere -- Attitude measurement -- Benefits of marketing -- Brand equity -- Budgets -- Cause-related marketing -- Communication methods -- Competition -- Competitive advantage -- Constituent analysis -- Constituent behavior -- Constituent service -- Contribution analysis -- Contribution/cost controls -- Contribution sources -- Controlling marketing activities -- Costs to target audience -- Database or donorbase marketing -- Data collection -- Data collection and analysis -- Demographics -- Descriptive (quantitative) research -- Direct marketing -- Environmental scanning -- Exchange -- Exploratory (qualitative) research -- Facility design -- Family life cycle -- Focus groups -- Fund raising -- Geodemographics -- Giving motivations -- Grid analysis -- Implementation -- Internal marketing -- Location analysis -- Market segmentation -- Marketing -- Marketing communications -- Marketing mix -- Marketing orientation -- Marketing plan -- Marketing planning -- Marketing research -- Mass communication media -- Measurement -- Message content -- Ministries portfolio -- Mission-based product mix -- Moments of truth -- New program development -- Idea generation -- Feasibility analysis -- Niche marketing -- Objectives -- Objective areas -- Organization and program life cycles -- Organization structure -- Performance evaluation and control -- Personal contact -- Personal contact process -- Positioning -- Primary data -- Program offerings -- Program/service elements -- Promotion budget -- Promotional mix -- Publicity -- Questionnaire -- Research design -- Research methodology -- Sampling -- Scales -- Secondary data -- Survey research -- Survey methods -- Swot analysis -- Target audience -- Appendix a. marketing and religion : a review of the two literatures / Bruce Wrenn -- Phylis mansfield -- Appendix b. writers/researchers in church and religious organization marketing.
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Item type Current location Call number Status Date due Barcode Item holds
Reference Item Reference Item *Schaff Library
Reference
BV 652.23 .C65 2006 (Browse shelf) Not for loan 30092100978585
Total holds: 0

Includes bibliographical references (p. 159-164) and index.

Access -- Active listening -- Adoption process -- Advertising message -- Atmosphere -- Attitude measurement -- Benefits of marketing -- Brand equity -- Budgets -- Cause-related marketing -- Communication methods -- Competition -- Competitive advantage -- Constituent analysis -- Constituent behavior -- Constituent service -- Contribution analysis -- Contribution/cost controls -- Contribution sources -- Controlling marketing activities -- Costs to target audience -- Database or donorbase marketing -- Data collection -- Data collection and analysis -- Demographics -- Descriptive (quantitative) research -- Direct marketing -- Environmental scanning -- Exchange -- Exploratory (qualitative) research -- Facility design -- Family life cycle -- Focus groups -- Fund raising -- Geodemographics -- Giving motivations -- Grid analysis -- Implementation -- Internal marketing -- Location analysis -- Market segmentation -- Marketing -- Marketing communications -- Marketing mix -- Marketing orientation -- Marketing plan -- Marketing planning -- Marketing research -- Mass communication media -- Measurement -- Message content -- Ministries portfolio -- Mission-based product mix -- Moments of truth -- New program development -- Idea generation -- Feasibility analysis -- Niche marketing -- Objectives -- Objective areas -- Organization and program life cycles -- Organization structure -- Performance evaluation and control -- Personal contact -- Personal contact process -- Positioning -- Primary data -- Program offerings -- Program/service elements -- Promotion budget -- Promotional mix -- Publicity -- Questionnaire -- Research design -- Research methodology -- Sampling -- Scales -- Secondary data -- Survey research -- Survey methods -- Swot analysis -- Target audience -- Appendix a. marketing and religion : a review of the two literatures / Bruce Wrenn -- Phylis mansfield -- Appendix b. writers/researchers in church and religious organization marketing.

7/2007 24.95 (14.97)

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