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Find a niche and scratch it : marketing your congregation / Robert L. Perry ; foreword by Robert D. Dale.

By: Perry, Robert L, 1945-.
Material type: TextTextPublisher: Bethesda, Md. : Alban Institute, c2003Description: xi, 129 p. ; 23 cm.ISBN: 1566992753.Subject(s): Church marketing | Church management | Mission of the church | Church growth
Contents:
Introduction -- Hope for the struggling congregation: find a niche and scratch it! -- Where do we have muscle? -- How can we use our muscle to build more muscle? -- Where are the lost fragments? -- The who and how of niche marketing -- A sample process for developing a niche marketing plan -- Your congregation: restaurant or home-delivered meals?
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Item type Current location Call number Status Date due Barcode Item holds
Book Book *Schaff Library
Stacks
BV 652.23 .P47 2003 (Browse shelf) Available 30092100865295
Total holds: 0

"AL265."--P. [4] of cover.

Includes bibliographical references (p. 127-129).

Introduction -- Hope for the struggling congregation: find a niche and scratch it! -- Where do we have muscle? -- How can we use our muscle to build more muscle? -- Where are the lost fragments? -- The who and how of niche marketing -- A sample process for developing a niche marketing plan -- Your congregation: restaurant or home-delivered meals?

3/2003 18.00

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