Find a niche and scratch it : marketing your congregation / Robert L. Perry ; foreword by Robert D. Dale.
By: Perry, Robert LMaterial type: TextPublisher: Bethesda, Md. : Alban Institute, c2003Description: xi, 129 p. ; 23 cmISBN: 1566992753Subject(s): Church marketing | Church management | Mission of the church | Church growth
|Item type||Current location||Call number||Status||Date due||Barcode||Item holds|
|Book||@LancSemLibrary Stacks||BV 652.23 .P47 2003 (Browse shelf)||Available||30092100865295|
"AL265."--P.  of cover.
Includes bibliographical references (p. 127-129).
Introduction -- Hope for the struggling congregation: find a niche and scratch it! -- Where do we have muscle? -- How can we use our muscle to build more muscle? -- Where are the lost fragments? -- The who and how of niche marketing -- A sample process for developing a niche marketing plan -- Your congregation: restaurant or home-delivered meals?