Concise encyclopedia of church and religious organization marketing / (Record no. 109934)

000 -LEADER
fixed length control field 03428pam a22004214a 4500
001 - CONTROL NUMBER
control field ocm59881706
003 - CONTROL NUMBER IDENTIFIER
control field OCoLC
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20190924091700.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 050420s2006 nyua be 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2005011427
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
Modifying agency YDX
-- BAKER
-- IG#
-- YUS
-- BTCTA
-- YDXCP
-- LVB
-- NLGGC
-- LCT
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0789018772 (hard : alk. paper)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780789018779 (hard : alk. paper)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0789018780 (soft : alk. paper)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780789018786 (soft : alk. paper)
029 1# - (OCLC)
OCLC library identifier IG#
System control number 0789018772
029 1# - (OCLC)
OCLC library identifier IG#
System control number 0789018780
029 1# - (OCLC)
OCLC library identifier YDXCP
System control number 2224642
029 1# - (OCLC)
OCLC library identifier YDXCP
System control number 2224643
029 1# - (OCLC)
OCLC library identifier NLGGC
System control number 275736857
029 1# - (OCLC)
OCLC library identifier NZ1
System control number 9315744
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)59881706
042 ## - AUTHENTICATION CODE
Authentication code pcc
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number BV652.23
Item number .C65 2006
049 ## - LOCAL HOLDINGS (OCLC)
Holding library LCTB
245 00 - TITLE STATEMENT
Title Concise encyclopedia of church and religious organization marketing /
Statement of responsibility, etc Robert E. Stevens ... [et al.].
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Binghamton, N.Y. :
Name of publisher, distributor, etc Best Business Books :
-- Haworth Reference Press,
Date of publication, distribution, etc c2006.
300 ## - PHYSICAL DESCRIPTION
Extent xiii, 176 p. :
Other physical details ill. ;
Dimensions 23 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references (p. 159-164) and index.
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Access -- Active listening -- Adoption process -- Advertising message -- Atmosphere -- Attitude measurement -- Benefits of marketing -- Brand equity -- Budgets -- Cause-related marketing -- Communication methods -- Competition -- Competitive advantage -- Constituent analysis -- Constituent behavior -- Constituent service -- Contribution analysis -- Contribution/cost controls -- Contribution sources -- Controlling marketing activities -- Costs to target audience -- Database or donorbase marketing -- Data collection -- Data collection and analysis -- Demographics -- Descriptive (quantitative) research -- Direct marketing -- Environmental scanning -- Exchange -- Exploratory (qualitative) research -- Facility design -- Family life cycle -- Focus groups -- Fund raising -- Geodemographics -- Giving motivations -- Grid analysis -- Implementation -- Internal marketing -- Location analysis -- Market segmentation -- Marketing -- Marketing communications -- Marketing mix -- Marketing orientation -- Marketing plan -- Marketing planning -- Marketing research -- Mass communication media -- Measurement -- Message content -- Ministries portfolio -- Mission-based product mix -- Moments of truth -- New program development -- Idea generation -- Feasibility analysis -- Niche marketing -- Objectives -- Objective areas -- Organization and program life cycles -- Organization structure -- Performance evaluation and control -- Personal contact -- Personal contact process -- Positioning -- Primary data -- Program offerings -- Program/service elements -- Promotion budget -- Promotional mix -- Publicity -- Questionnaire -- Research design -- Research methodology -- Sampling -- Scales -- Secondary data -- Survey research -- Survey methods -- Swot analysis -- Target audience -- Appendix a. marketing and religion : a review of the two literatures / Bruce Wrenn -- Phylis mansfield -- Appendix b. writers/researchers in church and religious organization marketing.
590 ## - LOCAL NOTE (RLIN)
Local note 7/2007 24.95 (14.97)
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Church marketing
Form subdivision Encyclopedias.
9 (RLIN) 190705
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Religious institutions
General subdivision Marketing
Form subdivision Encyclopedias.
9 (RLIN) 190706
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Stevens, Robert E.,
Dates associated with a name 1942-
9 (RLIN) 39767
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Reference Item
949 ## - LOCAL PROCESSING INFORMATION (OCLC)
a LCTB
b REF
c BV 652.23
d .C65 2006
g 30092100978585
994 ## -
-- C0
-- LCT
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Permanent Location Current Location Shelving location Date acquired Cost, normal purchase price Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type
          *Schaff Library *Schaff Library Reference 2014-12-12 0.00 BV 652.23 .C65 2006 30092100978585 2017-07-27 0.00 2014-12-12 Reference Item

This online catalog is a consortial partnership of the following organizations:
Lancaster Theological Seminary • 555 West James St., Lancaster, PA 17603 • 717-290-8707
E&R Historical Society • 2nd floor, Schaff Library Building, 555 West James St., Lancaster, PA 17603 • 717-290-8734

Powered by Koha